The brand: This relative newcomer does a lot of different things, and does them all well. Bonus points for the innovative triangular tip.Ĭoverage: Full | Shade Range: 32 | Finish: Natural | Size: 0.25 oz. Waterproof yet weightless, the creamy formula glides on seamlessly, offering buildable coverage that works just as well all-over as it does to spot cover areas like a concealer would. The hero product: One of the brand’s best-sellers, Vanish Seamless Foundation Stick is an easy-to-use complexion perfector that holds a permanent spot in our makeup routine, no matter how many other foundations we try. It’s not surprising that new launches often sell out, sometimes in as quickly as 24 hours. (They even go one step further, donating a part of their profits to an organization seeking to secure basic rights for animals.) They have a long list of celeb-and beauty editor-fans, and repeatedly come out with luxurious, high-performing products across every category. The brand: Around since 2004, Hourglass has been a cruelty-free brand from the very beginning, long before it was the “it” thing to do. This was the brand’s first product and to celebrate the recent 20th anniversary, they also added 10 new shades to the line, bringing the total up to 40.Ĭoverage: Medium | Shade Range: 40 | Finish: Natural | Size: 1 oz. It’s surprisingly versatile, easily sheered out, or built-up depending on how you apply it, though always delivers a velvety-yet-radiant finish. The hero product: Arguably one of the most iconic complexion products of all time, there’s a good reason why Giorgio Armani Luminous Silk Foundation is a true cult-classic, a staple for pro makeup artists and devoted customers alike. The makeup takes a cue from the fashion, with the same timeless, classic vibe, not to mention incredibly high-performing formulas. The brand: This international fashion house is also a key player on the luxury beauty scene, and has been ever since they first launched in 2000.
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